About Superior Products

Superior Products

Superior Products manufactures a full line of professional automotive appearance and industrial chemicals. We have been in business since 1994 servicing primarily the commercial automotive appearance market. We are a family owned business, manufacturing all of our products at our facility in South Roxana, IL. Our products are 100% made in the USA. In addition to being made in America, we pride ourselves in the quality of our products. Since we do very little advertising our product quality has to speak for itself. Once we get a customer to try our products we normally have a long-lasting relationship. Also, our products are affordably priced. We compete with some very large companies so we need to have a better product at a better price in order to compete.

The end users of our products include; detail shops, car dealerships, car washes, municipalities, institutions, body shops, industrial facilities ect. We sell our products through distributors. Our distributors range from individual jobbers to multibillion dollar companies. Our products are loaded in all 27 of O’Reilly Auto Parts distribution centers and sold through their network of outside salespeople. We work closely with their corporate staff to develop sales and marketing programs to further expand business. We have outside salespeople that visit O’Reilly locations across the country to make end user calls. In addition to O’Reillys we also private label for NAPA (Genuine Parts Company) and also sell through selected NAPA distribution centers and independent jobbers. Besides these automotive retailers, we are also a major supplier to U-Haul nationwide. O’Reillys and NAPA both cater to the commercial accounts and this is where the majority of our products are sold. However, we have one retail item that has developed a following over the years entirely through word of mouth. COVER ALL Tire Dressing is floor planned in all 5500 O’Reilly stores and is the number one selling item in the tire dressing category. This means we outsell Meguiar’s, Armor All, Mothers, 3M, and all other competitors large and small. Superior Products recently received the sales and service award given at the O’Reilly leadership conference held in Dallas, TX. The last sales and service award given to an appearance company was 5 years ago to Meguiars. We have been blessed with double-digit sales and earnings increases over each of the last 10 years.

Due to this success, we are in the process of doubling the size of our facility and dramatically increasing our output capacity to meet the forecasted growth expected in the next 5 years. Being in the chemical business requires attention to all the regulations we must adhere to in our industry. We take care in labeling and packaging our products to ensure the end user is aware of the proper handling and disposal of our products. We provide training videos that are available on youtube, Vimeo, as well as our web site and Superior Products free downloadable APP. All products are packaged and shipped in accordance with all VOC, EPA, and DOT ect regulations. We pride ourselves in being a responsible partner to the environment and the communities we serve. We are family owned so we treat our employees and customers like members of our family. We believe our success is a direct result of our commitment to high-quality products sold at affordable prices and our philosophy of treating employees and customers like family.


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